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Culture Isn’t What You Put on the Wall — It’s What You Do Every Day

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Dean Vicha is a veteran transportation industry leader and CEO of National Lease, one of the largest truck leasing and fleet management organizations in North America. Known for his emphasis on trust-driven leadership and relationship-based business, Dean has spent decades building a company culture rooted in accountability, mentorship, and service. A respected voice among entrepreneurs and business leaders, he has helped guide organizations through economic cycles, industry disruption, and technological transformation while maintaining a strong commitment to people-first leadership.

In this conversation with Gary Rabine, Dean shares lessons from his journey in leadership, including the mentors who shaped him, the power of transferable trust in business, and how entrepreneurs can navigate massive changes in technology and global markets.

In this episode, Gary and Dean discuss:

  • Why culture is defined by behavior — not the values written on a wall
  • The power of transferable trust in business relationships
  • How mentors and tough coaches shape great leaders
  • The three traits every entrepreneur must develop: persistence, responsibility, and self-confidence

Talk With Gary Directly On How Rabine Can Help Grow Your Business!

Rabine has over 39 years of experience in exterior facilities management. We’ve performed work in all 50 states, and are valued partners with some of the country’s largest brands. We pride ourselves on quick turn-arounds, minimal disruption for your business, and our reputation for reliable, quality service. We offer turn-key solutions facilities. We have on-staff engineers. We’ve seen it all. We do it all. Innovation and technology are what make us tick.